Copywriting for Graduate Hotels

My marketing teammates jokingly referred to me as the "word brain," but truthfully the title described my role pretty well. I was responsible for anything with words — brandwide emails, local print ads for our 30+ properties, web copy, content and captions for Instagram and Facebook, blog posts, proofing press releases.

As Graduate Hotels' first dedicated copywriter, I honed the brand voice, raising the bar on copy and grammar standards and creating a professional style guide.