Wandering Around

The Wandering Around series clues Graduate guests into the best spots just a short walk from a hotel's front door — hidden gems, local favorites, campus icons, and more.

For each new location, I'd start with research, strategizing how to make the most of our trip. Then I'd travel to the town with our photographer to experience the community firsthand, soaking in the hometown energy and chatting up locals and students for their insider recommendations.

The blog series highlighted Graduate's status as a local authority and raised awareness for soon-to-open properties while providing our digital team with engaging content for paid ads.

We explored 12 towns in 12 months. Click the photos below to read a few of my favorites.